What Does the Word Hospitality Mean?

What does the word “Hospitality” mean? The definition: The friendly reception and treatment of guests, or strangers, in a warm and generous way.

Hospitality is the relationship between the guest and the host, or the act or practice of being hospitable. This includes the reception and entertainment of guests, visitors, or strangers.

Southern Hospitality with Debbie Dillard is a relationship between the guests, visitors, and residents that locally live in the areas of Shreveport Bossier City. She will be hosting, and welcoming you to our Hometown of Shreveport/ Bossier City.

Since our show reaches the homes of 25 parishes and counties of Louisiana, Oklahoma, Arkansas, and Texas, let us bring that good Ole’ Southern Charm right into your homes and meet the friendliest people such as Leaders of the Community, Businesses on the go, profiling Small Businesses, and sharing with you just what we have to offer!

Whether if you are visitor or a resident, there is tons of entertainment, and excitement on our show that will aim to please you! We want to introduce to you on each show, the Award Winners of Customer Service in different categories of Home Improvement, Hospitality, Auto, and Entertainment. After all, we want to be your guide in receiving The Best of Where to Go, Stay, and Play!

Debbie will introduce to you our Top Restaurants, meet the chefs, see their signature dishes cooked right before your eyes, and we will entertain you by taking you on a tour to the areas casino’s!

But let’s not forget about the areas finest Shopping Districts, boutiques, and finally go inside leading hotels and meet and greet the general managers so they can better guide you on the place to stay when visiting Shreveport/Bossier Louisiana!

Our show will air on KMSS each month, and soon to come, every two weeks, updating Calendar of Events, and more! Each show will be on Social Media for the world to see on Face Book, Youtube, and our Web site, www.littlebigmag.com. Come explore the possibilities with Southern Hospitality and Debbie Dillard!

After doing our first show, listen to what two of our clients have to say!

Testimony 1. Jerry Notini
Debbie,

Thank you for inviting us to be on your first show. We enjoyed our interview and we are very pleased with the video footage you made. We think your show is a real hit and would love to be featured again.

Sincerely,
Jerry Notini Kolniak

Testimony 2. Twine Restaurant, owner Rick Rose

The exposure from Southern Hospitality has been tremendous to a new restaurant like Twine. We have made so many new friends from Debbie’s incredible gift of highlighting the best aspect of our business or any business! Debbie cares about the subject and the reader. It’s her goal to create that magical match up, and it works!

If you haven’t seen our show, just go to You Tube, type in Southern Hospitality with Debbie Dillard, and click on the link! Then, go to Southern Hospitality of Bossier City, on Face Book and like us!

Transformation of Southern Hospitality Magazine:

Transformation of Southern Hospitality Magazine:

Are you paying a lot of money in advertising dollars to get the exposure you are looking for? Well, STOP! Southern Hospitality Digital Magazine has now transformed to multi media & has invented a new way in achieving your goal of why you advertise! Guaranteed Response, Right?

The new magazine has gone digital and we no longer print magazines. We now offer a new way to advertise and be gentle on our client’s pocket book!

Our new market strategy is Stand Out Exposure, and this is how it works! When you buy an ad in our new digital magazine, we give back by giving you a coupon and listing of each issue, Free! Wait! That’s not all!!

Our new show, Southern Hospitality with Debbie Dillard is a video magazine that airs on KMSS 33, giving you a designated market area including 25 parishes/counties of Louisiana, Texas, Oklahoma, and Arkansas.

The DMA Population totals 933,000, Metro Households, 384,000, DMA Cable penetration includes 33%. After the show airs once each month, it then is filtered into Face Book, You Tube, and our web site, www.littlebigmag.com.
It stays online for 30 days until another show replaces it. This allows our clients a variety of visualization platforms that utilizes the giant shift in media consumption!

We give you the option of buying a bundle package which includes sponsorships to our show, pop ups, commercial spots, segments, and more!

You can bundle it up receiving print ads in our Digital Magazine,or if you choose to stick with digital print media, we have special discount rates and the choice is yours! Our show will start off airing once a month growing into 2 shows a month very soon.
As usual, owner Debbie Dillard has every advertiser’s best interest at heart and will go the distance in giving you the Package Deal that will make your business grow.

So What Are You Waiting For? Give us a call today!

Debbie Dillard
Publisher/Executive Producer
Southern Hospitality Digital Magazine/
Southern Hospitality with Debbie Dillard
318-779-2794

Print Media versus Digital Advertising

A few weeks ago, Newsweek became the latest magazine to announce it would cease publication of the Newsweek printed edition in favor of a digital-only format at the end of this year. Smart Money Magazine ceased print publication in the summer, and rumors have swirled that the U.K.’s The Guardian is in the process of finalizing there decision in a digital only publication.

As PR professionals, we have all been in meetings with clients, both new and old, where the first outlets they describe as their “home runs” are print publications, but they are steadily being eclipsed by their online counterparts and new Internet-only media. Now, lets see the difference of the positive/negatives of both of them.

  • Earned media begets owned media. As the fields of public relations, social media, and marketing become more integrated; Tweets, and Facebook posts are rated high-quality that elevates brand awareness to the next level and ensures that the media coverage you secured has a higher value to the client.
  • Tracking tactics. With the advent of Google Analytics, tracking the results of an integrated social media and PR campaign has become easier. While Google Analytics can help show the potential impact of a print hit by looking at direct traffic to your website. This level of information can provide insight to clients on what is and isn’t working for media outreach.
  • It’s a numbers game. A large majority of online outlets have higher circulations then traditional print publications. In fact, many magazines and newspapers are outdone by their own online counterparts; The Sunday print edition of the New York Times has a circulation of a little over two million, while the online-only version has over 15 million unique visitors per month.
  • Content. It lives! While that mention of your client in yesterday’s newspaper is
    probably now in the recycling bin, a mention in a media site continues to live on
    well past the date it was posted.
  • SEO-tastic. Print articles will more than likely mention your company’s website,
    but this requires readers to go to a computer and physically type in a link to access product or brand information. Online media takes out that middle man, placing hyperlinks directly to a client’s home page, product page, or blog right in the body of the article. With the simple click of a button, readers can be exposed to the latest news and offerings by your clients. In addition to this easy exposure, every one of these links leading back to your website is great for your SEO, and as more original articles with links to your website appear on popular, well- respected websites, your SEO value will only increase.
  • Integration of assets. Articles in a print publication are limited in the type of assets they can incorporate. For example, print media can only include a photo (and the inclusion of a photo is usually dependent on space) and occasionally QR codes, aside from text. With online features, you have ability to share other assets you have created, such as slideshows and videos, making your client and their product or service that much more attractive to potential consumers.
  • Constant content. Unlike magazines that tend to be released monthly and newspapers that come out daily or weekly, online outlets are constantly looking to generate and update content. This need for continuous content creation allows PR pros to not only approach online sites and editors with varied, strategic angles, but also gives a platform to immediately make outreach for clients when there is breaking news.